AGENDA

The 2026 NAI Summit will take place May 13 & 14 and is a two-day event packed with more thought-provoking content and meaningful connections than ever before!

This year we’re bringing the Summit to Washington, D.C., the heart of policymaking and privacy dialogue. Join us for in-depth discussions on the most pressing issues shaping the future of digital advertising, privacy, and responsible data use. Attendees will leave energized, informed, and inspired with actionable insights to strengthen their privacy programs and business strategies.

Jump to Agenda Day 1
Jump to Agenda Day 2

Day 1: Wednesday | May 13, 2026

May 13th will be a half-day day kicking off the 2026 NAI Summit featuring in-depth conversations and a reception at Capitol Hill. *Program and times are subject to change.

Registration & Networking Lunch

12:00 — 1:00 p.m.

Opening | Day 1

1:00 — 1:15 p.m.

— Leigh Freund, President & CEO @ The NAI

Panel 1: Privacy, Advertising, and the First Amendment

1:15 — 2:00 p.m.

— Alan Friel, Partner @ Squire Patton Boggs (Moderator)

— Paul Taske, Co-Director of Litigation Center @ NetChoice

— Speaker TBD

— Speaker TBD

  • As privacy regulation continues to evolve, so do the constitutional questions surrounding it. This panel will explore the growing tension between consumer privacy protections and First Amendment rights in the context of digital advertising. Where is the line between regulating data practices and restricting speech? How are courts and regulators interpreting these boundaries, and what does it mean for companies operating in an increasingly complex legal landscape? Join leading experts as they unpack the intersection of privacy law and free speech, examine recent legal developments, and discuss how the industry can navigate compliance while preserving the fundamental principles of the Constitution.

Panel 2: Responsible Health Audience Targeting: Compliance, Trust, and Data Use

2:00 — 2:45 p.m.

— Ken Dreifach, Shareholder @ ZwillGen (Moderator)

— Jessica Hoffman, Assistant General Counsel @ PulsePoint

— Rob Engel, General Counsel @ DeepIntent

— Speaker TBD

  • As health data becomes one of the most valuable — and most scrutinized — inputs in digital advertising, the compliance landscape has never been more complex. This panel examines the legal and technical challenges ad tech and data companies face when creating and offering health-related audiences. Panelists will address compliance implications across the most prevalent audience-building methods, including how to account for HIPAA, operational challenges posed by state "sensitive data” laws, and the promise of privacy-enhancing technologies such as data clean rooms, tokenization, and noise injection. Attendees will leave with a clearer picture of where compliance risks are most acute and what a responsible, defensible approach to health data in advertising looks like in 2026.

Networking Break

2:45 — 3:15 p.m.

sponsored by ZwillGen

Panel 3: Enforcement Priorities at the FTC: A Discussion with Kate White

3:15 — 4:00 p.m.

— Kate White, Deputy Director, Bureau of Consumer Protection @ Federal Trade Commission

— David LeDuc, VP of Public Policy @ The NAI

Coach Transfer to Capitol Hill

4:00 — 5:00 p.m.

Remarks by Representative John Joyce

@ Cannon Caucus Room

5:00 — 5:15 p.m.

— Rep. John Joyce, Congressman representing Pennsylvania’s 13th Congressional District in the U.S. House of Representatives

Cocktail Reception

@ Cannon Caucus Room

5:15 — 7:00 p.m.

Day 2: Thursday | May 14, 2026

May 14th will be a full day featuring in-depth conversations and networking. *Program and times are subject to change.

Breakfast

8:00 — 9:00 a.m.

Opening | Day 2

9:00 — 9:20 a.m.

— Leigh Freund, President & CEO @ The NAI

— Alan Chapell, President @ Chapell & Associates

Panel 4: A Fireside Chat with CalPrivacy’s Executive Director Tom Kemp

9:20 — 10:20 a.m.

— Tom Kemp, Executive Director @ CalPrivacy

— Tony Ficarrotta, VP & General Counsel @ The NAI

Networking Break

10:20 — 10:45 a.m.

Panel 5: DROP everything! Data brokers: Registration, Audits, and Compliance

10:45 — 11:30 a.m.

— Gary Kibel, Partner @ Davis+Gilbert (Moderator)

— Liz Travis Allen, Attorney @ CalPrivacy

— Rachel Glasser, Chief Privacy Officer @ Magnite

— Speaker TBD

  • As state-level data broker laws evolve, companies are facing increasingly complex decisions around registration, compliance, and risk management. This panel will explore how organizations are navigating California's DROP registration requirements today and what’s driving those strategies. Bringing a regulatory lens, CalPrivacy's Liz Allen will share her perspective on how the DROP is evolving and what companies should expect moving forward. Panelists will then share how they’re preparing for the next wave of regulatory scrutiny, including anticipated audits in 2028, and what resources, frameworks, and partnerships are proving most effective. Grounded in real-world perspectives from NAI members, this session will highlight current challenges, emerging best practices, and practical approaches companies are using to stay ahead in a rapidly shifting regulatory environment.

Panel 6: Privacy Blind Spots in the Agentic AI Gold Rush: What Ad-Tech Is Missing

11:30 — 12:15 p.m.

— Alan Chapell, President @ Chapell & Associates (Moderator)

— Paul Farrow, Principal Product Manager @ Microsoft

— Speaker TBD

— Speaker TBD

  • TBD

Networking Lunch

12:15 — 1:15 p.m.

Panel 7: The NAI Framework in Action: Key Findings from the 2025 Privacy Reviews

1:15 — 2:00 p.m.

— Megan Cox, Director of Privacy Review Program @ The NAI

— Nick Meyer, Privacy Counsel @The NAI

— Jason Snyder, Privacy Counsel @ The NAI 

— Ryan Falsetti, Director Audit, Risk & Compliance @ Simpli.Fi

  • This panel will bring together NAI staff and a member company representative to discuss the NAI’s Privacy Review Program under the Self-Regulatory Framework. Panelists will walk through how the program works in practice and share key insights from the latest review cycle, including emerging compliance trends and operational challenges. The conversation will also look ahead to how evolving legal requirements and regulator expectations are shaping the Framework, and what members should prioritize next.

Panel 8: Geopolitics, Data, and Digital Advertising: Navigating Cross-Border Restrictions and National Security Risks

2:00 — 2:45 p.m.

— Laura VanDruff, Partner @ Kelley Drye (Moderator)

— Bhavna Changrani, Attorney, Division of Privacy and Identity Protection @ Federal Trade Commission

— Speaker TBD

— Speaker TBD

  • Geopolitical considerations have been reshaping cross-border data practices as U.S. policymakers seek to address national security risks presented by transactions involving sensitive personal data. Over the last couple years, this has resulted in a series of new laws, regulations, and enforcement activity in this area. This panel will include government officials from state and federal government, and legal experts, to discuss the legal requirements, scope, and enforcement mechanisms under federal and state laws prohibiting the transfer of sensitive U.S. individual data to foreign adversaries. Panelists will also discuss similarities and differences of these evolving policies and enforcement efforts, with a particular focus on their application to the digital advertising industry, and how businesses should focus compliance efforts. Specific areas of focus will include:

    • Considerations regarding ad-tech data transfers that could be covered by Federal Trade Commission’s (FTC) enforcement of the Protecting Americans Data from Foreign Adversaries Act (PADFAA), or the U.S. Department of Justice Data Security Program (DSP), [and the outlook for enforcement and further guidance from DOJ and FTC].

    • The intersection of these policies with recent enforcement actions brought by state attorneys general that apply existing legal authority to enforce against Chinese companies collecting data of U.S. citizens.

    • The application of U.S. industry self-regulatory initiatives to help companies with their compliance considerations in light of these national security imperative.

Networking Break

2:45 — 3:15 p.m.

Panel 9: State AG Enforcement Meets Digital Advertising, Turning the Tables

3:15 — 4:00 p.m.

— Alysa Hutnik, Partner @ Kelley Drye (Moderator) 

— Daniel Goldberg, Chair of the Data Strategy, Privacy & Security Group @ Frankfurt, Kurnit, Klein+Selz 

— Michele Lucan, Deputy Associate Attorney General @ Connecticut Attorney General’s Office

— Speaker TBD

  • This panel discussion will focus on a candid dialogue between state consumer privacy enforcement officials and leading privacy legal practitioners about key areas of interest to digital advertising businesses presented through AG inquiries. Key issues will include sensitive data (precise location/health data/children's data), data broker practices, and other key enforcement priorities. The panel discussion will differ from traditional panels by not only allowing practitioners to ask questions of privacy regulators, but also provide for privacy regulators to ask questions of the practitioners.  

Panel 10: Federal Privacy Legislative Outlook: Congressional Staff Roundtable

4:00 — 4:50 p.m.

— David LeDuc, VP of Public Policy @ The NAI (Moderator)

— Congressional Staffer

— Congressional Staffer

  • Comprehensive federal privacy legislation remains a priority in Congress, along with a series of sectoral proposals, including increased protections for kids and teens online, among other issues central to data governance, such as AI regulation. This panel will feature senior legislative staff from key committees and offices leading on privacy and technology policy. Panelists will discuss the current state of federal privacy legislation, identify key issues related to digital advertising, and explain how these priorities fit in with broader congressional priorities leadership seeks to advance before the end of this Congress. Attendees will gain insight into areas of bipartisan agreement and disagreement, and what stakeholders can expect from Congress for the rest of this year.

Closing

4:50 — 5:00 p.m.

— Leigh Freund, President & CEO @ The NAI

Cocktail Reception

5:00 — 7:00 p.m.