What to expect

*All events will take place at Lavan Midtown. Times, topics and titles are subject to change.

Day One: Workshop - Wednesday, 05.15.2024

May 15th will be a half-day workshop featuring in-depth conversations, including discussions about the provision of consumer choice required by new state laws, and the ongoing evolution of opt-out mechanisms; how recent laws and enforcement actions around sensitive location and health data are changing company practices; and an exploration of new privacy-enhancing technologies like clean-processing.

  • Let’s kick off the NAI Summit 2024!

    • Rowena Lam, Senior Director of Privacy & Data, IAB Tech Lab

    • Don Marti, Vice President of Ecosystem Innovation, Raptive

    With enforcement of state privacy laws now in full swing, and with multiple states now requiring companies to honor certain user privacy signals, this panel will examine how companies occupying different positions in the digital ads ecosystem are receiving, interpreting and passing the smorgasbord of different privacy signals proliferating in the marketplace, how they interact with one another, and what problems they do and don’t solve for companies seeking to honor user choices and comply with legal requirements.

  • As the patchwork of privacy laws grows, children’s privacy requirements are shifting and growing more complex. With proposals in Congress, the Federal Trade Commission, and in state legislatures, understanding what your obligations are with respect to children’s data, when liability is triggered, and what you can and cannot do with children’s data is more important than ever. Join us for a moderated discussion on recent developments in children’s privacy, updates on key legislation and regulations, and compliance approaches and strategies.

  • Enjoy coffee and network with important industry players!

  • In the first half of 2024, state and federal regulators have offered significant new conclusions regarding how precise location information, particularly locations that could reveal sensitive attributes about individual consumers, should be treated by the companies that collect and use it. This panel will discuss new regulatory expectations and the way the NAI is working to help members facilitate compliance and encourage industry best practices for using precise location information for advertising.

  • Only a year since it was originally introduced, and weeks since becoming fully enforceable, MHMD has fundamentally changed the way the ad tech industry approaches health-related advertising. This panel will discuss the ways NAI members that operate in the health-advertising space prepared themselves for the March 31 effective date, and best practices for assessing when MHMD may impact your business and avoiding enforcement/private suits.

  • Join us for cocktails after the workshop.

Day Two: Summit - Thursday, 05.16.2024

May 16th will be a full day of insights from expert speakers, with a heavy focus on discussions with leading federal and state regulatory and enforcement officials. Topics will include: perspectives from leading publishers and advertisers about priorities for partnering with ad-tech companies; industry efforts to enhance privacy in a cookieless world; and how the major developments in Europe with GDPR enforcement and DSA could reshape the global digital advertising landscape. Below are some of the featured sessions for Day Two (times will follow):

  • Fuel up on coffee and a New York style breakfast to start the day!

  • Hear from our President & CEO Leigh Freund and the NAI Board Chair Alan Chapell.

  • Digital advertising is becoming an increasingly regulated industry with ever-increasing activity among state lawmakers, state attorneys general, private litigants, and the FTC to promulgate and enforce privacy laws, both old and new. But as privacy laws are conceived of as primarily consumer protection laws, we have to ask – what’s the harm in showing consumers more relevant advertising? To address that question, this panel will discuss:

    • The “traditional” model of honoring consumer preferences to avoid subjective harms like embarrassment or distaste;

    • Recent findings from the Kochava litigation about the potential for harm presented by data collection and secondary uses;

    • The proliferation of categories of “sensitive data” and the perception of policymakers of the more serious and more objective harms those categories may entail.

    • The tools policymakers are employing to address perceived harms.

    • How self-regulatory groups like the NAI are working to mitigate risks of consumer harm while enabling relevant advertising.

    • David LeDuc, Vice President, Public Policy, The NAI

    • Ghita Harris-Newton, Senior Director, Government Affairs & Public Policy for Ads & Commerce, Google

    • Gary Kibel, Partner, Davis+Gilbert

    • Aaron Massey, Technologist and Senior Policy Analyst for Advertising Technologies and Platforms, The Future of Privacy Forum

    This panel will explore the application of AI in digital advertising, particularly as it pertains to data collection and use, with a focus on potential impacts to consumers, and the intersection with public policy. Panelists will discuss ways that AI is currently being applied across the industry, and anticipated new use cases. The discussion will also focus on how AI is changing, and potentially expanding, the legal landscape beyond merely “privacy.”

  • With national elections in November, and numerous state privacy laws enacted over the past four years, this panel will examine what the industry should be focused on in 2024. The panel will also address how political advertising will be different this election year. The discussion will cover how issue-based advertising around topics such as abortion, gun rights, and workers’ rights may be affected by state-level restrictions, geofencing restrictions, and transparency requirements.

  • Enjoy a New York-style lunch experience and engage in networking with Summit attendees.

    • A big THANK YOU goes out to our closing reception sponsor Perkins Coie!

  • Substantial work is ongoing to preserve critical use cases for effective data-driven advertising while enhancing consumer privacy and data protection. While development and adoption of privacy enhancing technologies (PETs) is steadily on the rise, the evolving legal environment could necessitate technological advancement in the near-term. This panel will explore industry efforts to transition from status-quo technologies to new approaches, and to identify key priorities for maximizing effectiveness and broadening adoption.

    • David LeDuc, Vice President, Public Policy, The NAI

    • Ronnie Solomon, Attorney, Division of Privacy and Identity Protection, Bureau of Consumer Protection, FTC

    In their effort to enhance consumer data privacy and security, the FTC continues to maximize its resources to protect consumers’ sensitive data, with a particular focus on health, precise location, and children’s data. The Commission’s focus in these areas has resulted in multiple settlements and proposed new policies that are raising the bar for companies’ data collection and processing. This discussion will provide a timely update about the Commission’s priorities, a review of recent enforcement actions, and the latest thinking on potential next steps and important considerations for digital advertising businesses.

    • Ken Dreifach, Partner, ZwillGen, PLLC

    • Kashif Chand, Chief, Deputy Attorney General, Data Privacy and Cybersecurity Section, Department of Law, State of New Jersey

    • Gena Feist, Assistant Attorney General, State of New York

    • Michele Lucan, Deputy Associate Attorney General, State of Connecticut

    The state legal privacy landscape continues to evolve, with multiple new laws recently in effect, and more coming into force in the months ahead. In this panel discussion, we will talk with attorney general staff from leading northeastern states, each with differing legal and regulatory requirements. The discussion will compare these underlying state legal frameworks, identify shared policy and enforcement priorities, potential areas of collaboration across the states, and what steps digital advertising businesses should be prioritizing in 2024.

  • Hear closing thoughts and outlook from our President & CEO Leigh Freund.

  • Join us for cocktails after the Summit!

    • A big THANK YOU goes out to our closing reception sponsor Google!